Upscale
Day

Singapore
October 8

AI & Creativity in Advertising, APAC

F1 week is packed with parties. This isn't one. One evening with the people behind the region's most ambitious creative work and the AI tools changing how it gets made. Co-hosted with SideHustle and Hagia Labs. Registration by approval only.

The panel

Senior marketers, creative directors, brand leads and agency executives from Singapore and across APAC on what is actually working in AI-driven creative.

Workflow showcase

Practitioners from Hagia Labs walk through the real pipelines behind AI-assisted creative production.

Networking until midnight

Doors open at 6 PM with welcome drinks. The conversation carries on from 9 PM until midnight.

Where we meet

Bukit Merah, Singapore

The exact address is shared with approved guests once registration is confirmed.

Singapore, October 8

Save your spot

Upscale Day is a small room by design, so places go quickly. Sign up and we will confirm your seat by email and send the programme, the speakers and the practical details ahead of the day.

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FAQ

What is UPSCALE DAY?

UPSCALE DAY is an intimate, one-day event with candid conversations from top creative leaders about how AI is reshaping creativity today. Hopping from city to city it aims to connect the local community.

What's the difference between Upscale Conf and Upscale Day?

UPSCALE CONF is a two-day international conference with talks, panels, workshops, networking, and an afterparty. It's big, bold, and designed for global creative leaders.

UPSCALE DAY is a smaller, one-day event focused on real-life applications of AI in creative workflows, featuring local professionals in an exclusive, approachable setting.

HOW DO I ATTEND UPSCALE DAY?

Spots are limited — sign up for the waitlist.

Who should attend UPSCALE DAY?

Creative directors, strategists, art directors, content creators, studio founders, and anyone shaping the future of creative work.

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