Upscale
Events for people
doing the creative
work
Art, design and tech
Connecting creators
across the world
Upscale brings together top creatives, technologists, and innovators. Through talks, workshops, and hands-on sessions, the events are filled with opportunities, new connections, and friendly vibes.
Created by Magnific
Upcoming
Upscale
Conf
New York, May 5–6, 2027
This May, Upscale brings two days on AI in advertising and film to New York, with agencies, studios and production teams from across the industry.
Connect
the tiles
Upscale
Day
1-day events, 2026
Smaller, more private events focused on connecting local creators, showcasing and discussing the latest workflows and possibilities.
Get your ticket
New York, May 5–6, 2027
Limited Super Early Bird tickets are available now. Buy before we reveal the killer lineup and save.
“It was my first time at the conference and it was a mind blowing experience. The venue was good and the entire atmosphere was incredible. The merch… omg, it's just the next level!
“It was an awesome event such a pleasure meeting everyone and networking! The speakers were phenomenal and very knowledgeable! I'll definitely attend this next year!
“Momo's story has touched my heart and opened my eyes to the AI possibilities!
“Loved that the use of AI highlighted went beyond ‘vibes’ and there was depth to the intent and process.
“I watched the ones where creatives were talking about their processes, and all of those were excellent. Do it twice a year, things are moving so fast.
“Honestly, you seem to have thought of everything. It was hard to find a reason to critique Upscale Conf.
“The tips dropped during the workshop sessions were on another level.
“Really got something from every talk.
“Add a third day!
Be part of it
Want to share your work on stage, or put your brand in front of the room? We'd love to hear from you.
Wrote about us
Sponsors
Hall of Upscale Fame
Joaquín Cuenca
Martin LeBlanc
Paul Trillo
niceaunties
Eliza McNitt
Momo Wang
Joanna Popper
Kevin Baillie
Christina Lee Storm
Dar Sleeper
Noah Wagner
Nik Kleverov
Henry Daubrez
Jamey Gannon
Jassica Bouvier
Thomas Squire
Ale Palma
Casey Newton
Kevin Roose
Alec Wilcock
Alfonso Villanueva
Curt Cameruci
Kavan Cardoza
Mikhail Avady
Andrea Mata
Andrea Trabucco-Campos
Andreas Markdalen
Julien Durand
Ben Barry
Paige Piskin
Brooke Hopper
Aaliyah Taylor
Chad Nelson
Claire Xue
Claudio Guglieri
Comfy
Corbett Drummey
Emilio Nicolás Riquielme
Jagger Waters
David Jensenius
David Montero
Xavier Lou
Elena Berjillos
Adam Chan
George Eid
Sebastien Jefferies
Elizabeth Laraki
GMUNK
Gorkem Yurtseven
Guillermo Ruiz
Issa Sissoko
Hugo Barbera
Isabelita Virtual
James Gerde
Jason Zada
Javi Lopez
Jesús Terrada Gómez
John Gaeta
John Maeda
Joshua Davis
Joshua Soto
Jouke Vuurmans
Julie Zhuo
Justin Hackney
Justin Lokitz
Justin Maier
Kate Catlin
Kathryn Han
King Willonius
Laia Grassi
Leonardo De La Rocha
Lindsey Bieda
Luis Catacora
Mariana Pedroza
Marten Kuipers
Matty Shimura
Max Ottignon
Meher Goel
Miguel Espada
Mike Ramos
Minh Do
Minta Carlson
Miren Agirregomezkorta Iza
Nacho Floristan
Nataliya Grimberg
Natalya Shelburne
Nerea Luis
Nick Coronges
Techhalla
Nikita Namjoshi
Nuria Rodriguez-Ortega
Pau García Mila
Paula Vivas
Paz Perez
PJ Accetturo
Priya Rajaraman
Shu Zhao
Sofía López
Stacie Chan
Stefanie Hutka
Tey Bannerman
Tom Mason
Yonatan Dor
Gabe Michael
Gabriela Walther
Jerrod Lew
Simone Ferretti
Glenn Wastyn
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FAQ
What is Upscale
UPSCALE is a global series of creative events exploring the collision of AI, design, and innovation. From high-energy conferences to intimate city gatherings, we bring together the people shaping what's next in the creative world.
WHEN AND WHERE ARE THE NEXT EVENTS?
UPSCALE CONF: New York — May 5–6, 2027.
How do I access a workshop?
Workshops are available on a first-come, first-served basis. Just head to the room at the scheduled time and join the line. No need to book in advance.
Please note: capacity is limited, so make sure to arrive early to secure your spot.
Where is the conference venue?
The venue is
The Refinery,
300 Kent Ave, Brooklyn, NY 11249 (Williamsburg).
WHAT'S THE DIFFERENCE BETWEEN UPSCALE CONF AND UPSCALE DAY?
UPSCALE CONF is a two-day international conference with talks, panels, workshops, networking, and an afterparty. It's big, bold, and designed for global creative leaders.
UPSCALE DAY is a smaller, one-day event focused on real-life applications of AI in creative workflows, featuring local professionals in an exclusive, approachable setting.
WHAT'S INCLUDED IN MY TICKET?
Access to all talks, panels, workshops, and interactive sessions. UPSCALE CONF tickets also include an afterparty. Lunch, coffee, and snacks are provided at both events. Cool swag included.
ARE THERE HANDS-ON OR INTERACTIVE EXPERIENCES?
Yes. Many sessions on both, Upscale Conf and Upscale Day feature interactive elements so you can explore cutting-edge creative tools and ideas.
WILL I GET AN INVOICE FOR MY TICKET?
Yes — invoices and receipts are available instantly through our ticketing platform.
DO YOU OFFER REFUNDS?
Refunds are available up to 30 days before the event. Please check the ticketing policy for full details.